Friday, 8 November 2013

NEWS: D’banj signs endorsement deal with Globacom

Banger Lee is back in business with the Mike Adenuga
led telecom giant with whom he parted ways three years
ago. The Pop star has inked his second endorsement
deal with the Nigerian telecommunications company after
weeks of deliberations, NET has confirmed.
NET has reliably confirmed that Dapo 'D'banj' Oyebanjo
has signed a multi-million Naira brand endorsement deal
with Globacom Nigeria.The Pop star has inked his
second endorsement deal with the Nigerian
telecommunications company after weeks of
D'banj now joins the likes of heavyweight contemporary
musicians Psquare as well as recently unveiled
ambassadors Naeto C, M.I, Lynxxx, Bez, Burna Boy,
Flavour, Waje, Omawumi, and little known Chee.
Insiders tell us the deal is 'unbelievable'; with those
familiar with details saying it may be one of the costliest
signings of 2013. Exact figures were not immediately
available. But NET learnt that just like his former deal
with the company, this new ambassadorship will also
come with added values, including an automobile, and
major performance commitments.
D'banj and Globacom fell out in 2010 when the pop
singer reportedly refused to extend his initial 2008 N70M
two-year contract. Glo was allegedly offering something
less, far less than what Psquare got (the Pop twins
signed a whooping N240M with the company in 2010).
The whole trouble had however started back in 2008
when D'banj was replaced by Psquare after he allegedly
demanded a N2M fee for every performance at the then
GLO Campus Tour.
But it's three years later and plenty has changed.With
GLO having lost the biggest names to competition, it's
understandable they're reuniting with D'Banj, a true
superstar with credible fan base, despite not having had
a major fresh hit in years. And it's a coup of sorts – as
Etisalat had nearly reached an agreement with D'Banj to
be one of their brand ambassadors. Etisalat is already in
bed with top rappers Ice Prince and Olamide while there
are rumours a 2face Idibia deal is also pending.
MTN Nigeria is currently winning the brand
ambassadorship war triggered by the recent mobile
number portability policy. The market leader has all the
star power in their nest with the likes of Don Jazzy,
Wizkid, Davido, Iyanya, Tiwa Savage, KCEE and a few
other prominent acts all repping 'yello'.
A rep from GLO 'Charles' tells us it is not in his place to
talk about the signing. D'banj's manager and Executive
Director of DKM Group Tony Nwakalor did not pick or
return our calls.'D'banj signed with who?!', Spice, a rep
for D'banj told our reporter, apparently surprised.
It is expected that GLO will announce the deal in a
matter of days.


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