Wednesday, 5 March 2014

Pharrell Williams Set To Launch His Own Clothing Line “Bionic” with G-Star Raw

The 'Happy' hitmaker has teamed up with the
Japanese casual wear store to launch a new collection
in association with his I Am Other creative collective.
The range will include men's and women's t-shirts
and caps and goes on sale next month.
The 40-year-old music producer – who was
nominated for an Oscar for his latest chart topping
single – will also appear in the collection's television
advert, with a track from his new album 'G I R L'
providing the soundtrack.
The partnership will be a part of Uniqlo's UT t-shirt
line, which is to receive a brand overhaul and be
relaunched as The New Model T.
Pharrell's latest fashion project will be available in 14
different countries around the world, including the
UK, from mid-April.
Uniqlo are currently said to be in talks to buy United
States retailer J Crew in a deal which is estimated to
be valued at $5 billion as founder Tadashi Yanai
reportedly wants to turn his business into the world's
largest clothing supplier.












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