Thursday, 20 March 2014


The announcement which was made today at a
press conference in Durban South Africa by Senior
Vice President & Managing Director, Viacom
International Media Networks (VIMN) Africa, Alex
Okosi along with the Head of Department of
Economic Development & Tourism, KwaZulu-Natal
Province, Desmond Golding, Managing Director,
Pernod Ricard South Africa, Conor McQuaid and
Channel Director, MTV Base, Tim Horwood who
were in attendance.
MTV Africa Music Awards 2014, which is sponsored
by South Africa's leading Tourist destination,
KwaZulu-Natal Province and supported by Absolut,
will hold at the Durban International Convention
Centre (ICC) in Durban, South Africa on Saturday, 7
June 2014.
Celebrating musicians and achievers who have
made the most impact on African youth culture
throughout the year, MAMA 2014 will feature
dazzling performances from Nigerian artists along
with other African and international artists. The
awards will also include signature collaborations
between artists of different genres and cultures,
which will be the high point of every show.
Artists will be recognised in thirteen different
award categories including Best Male, Best Female
and Best New Act. This year, three new "lifestyle"
awards will be added to the music categories,
including the "MAMA Leadership Award" and
"Personality of the Year". A special award,
"Transform Today by Absolut" will celebrate the
power of young individuals to transform the image
of Africa through their creativity and vision.
The awards will be preceded by three stunning
"Road to MAMA" events in Durban, South Africa,
Lagos, Nigeria and Nairobi, Kenya, building up to
the main show, featuring MAMA nominees
alongside the most current local artists and DJs.
The events will take place during April and May
Commented Alex Okosi, Senior Vice President &
Managing Director, Viacom International Media
Networks Africa, "We are thrilled that the MTV
Africa Music Awards KwaZulu-Natal will be taking
place in South Africa for the first time in its new
evolution. KwaZulu-Natal Province is rich in both
infrastructure and amazing sights, and we are
excited that Durban will be the backdrop for
showcasing Africa's best talent to the world."
Commented Desmond Golding, Head of
Department of Economic Development & Tourism,
KwaZulu-Natal Province, "After the major success
of the MTV Africa All Stars event in Durban last year
we are delighted to welcome MTV Base and the
MAMA awards to KwaZulu-Natal this June.
KwaZulu-Natal including Durban is the premier
home for major events in South Africa. Our success
and reputation in staging these ground-breaking
events has ensured that the contribution to
economic growth and tourism stimulation
continues to be ever on the rise."
Conor McQuaid, Managing Director, Pernod Ricard
South Africa, commented: "Each generation there
are a handful of artists who leave a transformative
mark, and the MTV Africa Music Awards most
certainly celebrates those artists who are at the
cutting-edge of the thriving music industry here on
the African continent. As a brand Absolut has
continuously pushed the boundaries of
contemporary culture through creative
collaborations with artists such as Andy Warhol,
Spike Jonze and Swedish House Mafia. So we are
thrilled to be associated with these awards that
celebrate artists who define and transform the
musical zeitgeist of Africa."
First staged in 2008, the MTV Africa Music Awards
has recognised the talent of musicians from across
sub-Saharan Africa, rewarding iconic artists such as
2Face Idibia, Big Nuz, HHP, P-Square, Liquideep,
D'Banj, Lira, Nameless, Wahu, Fally Ipupa, Cabo
Snoop, Zebra & Giraffe, and many more. The 2014
awards are open to all artists whose music videos
have been accepted for airplay on MTV Base (DStv
Channel 322) or MTV (DStv Channel 130) during
the qualifying period 20 March 2013 to 19 March
The 2014 MTV Africa Music Awards will premiere on
MTV Base (DStv Channel 322), MTV (DStv Channel
130) and other partner channels around the
continent in June 2014.


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