Wednesday, 30 October 2013

NEWS: [HOT GIST] How Iyanya successfully made N130million In Endorsement Deals

The music business is probably one of the most
interesting yet difficult businesses in the world and for
Iyanya, it's been one great ride with the prospect of many
good things to come.

Deals - Amount
MTN - N40million
Zinox - N56million
Solo Mobile- N35million

Three weeks ago, the singer closed a deal reportedly
worth N35 million with mobile phone manufacturing
company, SOLO Mobile. According to his publicist,
Wildflower PR, the deal was iced with a brand new 2014
Prado SUV.
The pop singer Iyanya Mbuk has amassed over N130 million
in endorsements deals in 2013 alone. Since his highly
successful 2012 monster hit single 'Kukere', it has been
one hit after another, one award after another and one
endorsement contract after another for the once
impoverished singer.

In the last one year and half, Iyanya has proven that he
can be a hit maker disappointing the initial doubts that
critics had raised about him when his 2009 debut album
'My Story' flopped. Certainly, Iyanya took the lesson of
that album and transformed himself into one of the most
sought after Nigerian artistes today placing him on the
pedestal where corporate organisations would jostle to
do business with him.
Earlier in May, the 27 year old singer was lucky enough
to have been included in MTN's swoop of some of the
major players in the music industry, becoming one of the
company's highest paid brand ambassadors in a N40
million deal.
It sure didn't end there. When Zinox Technologies
Limited, manufacturer of Nigeria's first internationally
certified branded computers was looking for a face to
represent its brand, guess who quickly came to mind?
None other than the rave of the moment, Iyanya. The
Leo Stan-Ekeh owned tech-company put pen to paper,
inked a deal and made Iyanya N56milion richer,
according to those familiar with the details of the deal.
These endorsement deals have gone on to show the
relevance Iyanya has in today's music scene. Apart from
the occasional engagements, the pop star will begin to
appear on billboards and TV commercials preaching the
gospel of these brands. From all indications, Iyanya, a
Business Management graduate of the University of
Calabar and winer of the inaugural MTN Project Fame
West Africa, has had quite an awesome 2013.
Speaking to NET, Iyanya's partner Ubi Franklin attributes
his success and that of the label to God and hardwork.
'All thanks and Glory to God because we are actually
living out our dream. We are where we are today
because of hardwork and passion for what we do.'
On why Iyanya seems to be a choice for these brands,
Franklin says 'I guess they all see the potential in Iyanya.
They have seen that Iyanya as a brand can do a lot to
promote their own brands. He is one of the hardest
working artistes I know and he has worked hard to
deserve everything he has earned.'
In less than one year, Iyanya has upgraded his garage
with about three exotic cars. Franklin has done the same
too, and three months ago, the team acquired a jeep for
their artiste and protégé, Nigerian US returnee and
singer, Emma Nyra.

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